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> BMW AG: The Digital Auto Project, An Interview with Chris Bangle, Head of Global Design, Video

商品編號: 9-602-800
出版日期: 2001/10/01
作者姓名:
Thomke, Stefan
商品類別: Operations management
商品規格:

再版日期:
地域:
產業: CAD CAM software;Automotive
個案年度: -  

 


商品敘述:

Chris Bangle describes how BMW is trying to reduce its development time by half with the aid of computer-aided technologies. To leverage these technologies in the very competitive automotive industry, he talks about how BMW is faced with the challenges of changing its processes and organization and to gradually building new development capabilities.


涵蓋領域:

Product development;Design;Organizational change;Computer-aided engineering;Business process reengineering


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